HubWho
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HubWho · Roffik Software

HubWho — the billing + portal layer for marketing agencies

Built for agencies reselling Vendasta, GoHighLevel, HubSpot, BirdEye, or Yext. Per-client margin tracking + branded portal + ACH-first billing. $29-$249/mo flat.

What it does

  • Connects via Partner API to Vendasta / GoHighLevel / HubSpot / BirdEye / Yext — sub-accounts sync as clients, KPIs pull nightly
  • Generates recurring + one-off invoices with retail markups you control
  • Branded customer portal under your domain (portal.youragency.com)
  • Per-client gross margin (wholesale vs. retail) tracked in real-time
  • ACH via Plaid at 0.8% capped at $5; cards at 2.9% + $0.30
  • Auto-draft + dunning + late fees built in
  • Payment plans (split invoices across up to 12 installments)
  • QuickBooks/Xero export, statements, 1099 reporting
  • Apple Pay + Google Pay in the portal pay-now flow

Who it's for

  • Marketing agencies reselling Vendasta with 15+ active clients
  • GoHighLevel agencies needing better billing than HighLevel's built-in
  • HubSpot Solutions Partners reselling Pro/Enterprise to clients
  • MSPs, bookkeeping firms, solar installers, property managers, coaches — anyone with recurring B2B billing + wholesale/retail margin
  • Standalone agencies who want billing+portal without a marketing platform

What it replaces

  • Vendasta's built-in billing (path of least resistance, but bundled processing margin you can't see)
  • QuickBooks Online (familiar but no recurring-billing UX, no client portal)
  • Stripe Billing (cheap but no portal, no margin reporting)
  • Chargebee (enterprise overkill for sub-$1M agencies)
  • MindBody / Buildium / Aurora / Honeybook (in vertical-specific cases)

Why agencies switch

  • Recover 1-3% margin that bundled processing was eating
  • Find the 3-8 clients with negative margin nobody noticed
  • Get an FTE's worth of time back (no more spreadsheet margin tracking)
  • Look like a real billing-first vendor to clients (branded portal + statements)
  • Add non-Vendasta revenue (custom work, retainers) without a second AR tool

Pricing

  • Solo: $29/mo — 10 clients, standalone mode (no marketing platform required)
  • Starter: $79/mo — 25 clients, Vendasta integration
  • Growth: $249/mo — 100 clients, full multi-platform, margin reporting
  • Scale: $499/mo — 500 clients, custom merchant + advanced reports
  • Enterprise: custom — 500+ clients, SSO, dedicated support