HubWho

The numbers your P&L actually depends on.

Most agencies know revenue. Almost none know margin per client. HubWho closes that gap by reading wholesale costs from Vendasta and comparing them to what you charged.

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MRR
$48,210
+12.4% vs last month
Active clients
127
+6 vs last month
Avg margin
58%
+2.1pt vs last month
AR > 30 days
$3,420
−$1,210 vs last month
Revenue vs cost (last 12 months)
Retail revenue Wholesale cost
Top clients by margin %
  • Riviera Auto72%
  • Lakeside Dental68%
  • Northwind HVAC61%
  • Acme Bakery58%

Mockup with sample data. Your dashboard pulls from your real Vendasta + payment data.

What you get out of the box

MRR & churn

Monthly recurring revenue, growth rate, and churn — broken out by tier and cohort.

AR aging

Outstanding invoices bucketed (current / 30 / 60 / 90+) with one-click follow-up.

Per-client margin

Wholesale-vs-retail margin, in dollars and percent, per client per month.

Vendasta KPI sync

Reviews, listings, leads, calls, ad performance — pulled hourly per client.

Auto-sent client reports

Branded PDF reports emailed on the schedule you choose.

QuickBooks + Xero

Invoices, payments, credits — synced automatically. Reconciliation-ready.

Reporting FAQ

What's on the agency dashboard?+

MRR (current and 12-month trend), accounts receivable aging (current, 30/60/90+ days), churn rate, total active clients, total revenue, and per-client gross margin. Refreshes in real time as payments and invoices land.

What does 'per-client margin' mean?+

For every client, HubWho calculates retail revenue (what you charge) minus wholesale Vendasta cost (what Vendasta bills you for the underlying service). The result is gross margin in dollars and percent — visible per client, per cohort, and aggregated.

Can I send reports to clients?+

Yes. Brandable PDF report templates with your logo and colors. Schedule a delivery cadence (1st of month, weekly, etc.) and HubWho generates and emails the report automatically. Clients can also view live KPIs in their customer portal.

What KPIs come from Vendasta?+

Per activated product: review counts and average rating (Reputation), listing accuracy (Listings), lead and call volume (Lead Forms / Call Tracking), ad spend and clicks (Advertising Intelligence), social posts and engagement (Social Marketing). Pulled hourly via the Vendasta Partner API.

Can I export the data?+

CSV download from any list view. QuickBooks and Xero sync ships in the Reports phase for invoices, payments, and credits. Tenant-side API and webhooks for everything else are on the Scale tier.