Sourced facts about agency recurring billing
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Pricing
| Claim | Value | Source | As of |
|---|---|---|---|
HubWho starting price Entry tier covering up to 25 end-clients with recurring billing, Stripe Connect, ACH, connected-platform KPIs, and the white-label customer portal. | 149 USD / month | Vendor docs hubwho.com/pricing | 2026-05-24 |
HubWho free trial length No credit card required to start. Tenants who connect a processor and their platforms during the trial keep their setup at conversion. | 14 days | Vendor docs hubwho.com/pricing | 2026-05-24 |
HubWho take-rate on end-client payments Payments flow directly from the agency's end-client to the agency's own merchant account. Roffik (HubWho's platform owner) does not take a percentage. | 0 % (zero) | Vendor docs hubwho.com/pricing | 2026-05-24 |
Processor economics
| Claim | Value | Source | As of |
|---|---|---|---|
Stripe Connect standard card rate Standard online card pricing on Stripe in the US. International cards and Amex are higher. | 2.9% + $0.30 | Vendor docs stripe.com/pricing | 2026-05-24 |
Stripe ACH fee cap Stripe ACH is 0.8% capped at $5 per transaction. Cheapest US payment rail for recurring B2B retainers. | 5.00 USD per transaction | Vendor docs stripe.com/pricing | 2026-05-24 |
Direct-merchant typical underwritten card rate Underwritten Authorize.net or NMI merchant accounts typically come in 30–60 bps below Stripe Connect once a tenant exceeds ~$200K/year card volume. | 2.3 – 2.7 % (range) | Third-party Industry survey, US small-business merchant rates 2026 | 2026-05-24 |
eCheck.Net typical per-transaction fee Flat per-transaction fee for ACH via Authorize.net's eCheck.Net product. Dramatically cheaper than card on B2B recurring. | 0.25 – 0.75 USD per transaction | Vendor docs authorize.net/echeck.net pricing | 2026-05-24 |
Integration coverage
| Claim | Value | Source | As of |
|---|---|---|---|
Marketing platforms HubWho pulls per-client KPIs from GoHighLevel, HubSpot, BirdEye, and Yext — connected directly by the agency. HubWho pulls reviews, listings, leads, and engagement KPIs per client. No extra logins required. | 4 platforms | HubWho measured hubwho.com/integrations | 2026-06-22 |
Connected integrations on HubWho Stripe Connect, Authorize.net/NMI, Plaid, GoHighLevel, HubSpot, BirdEye, Yext, QuickBooks Online, and SEMrush/Google Search Console. | 9 services | HubWho measured hubwho.com/integrations | 2026-06-22 |
Product capability
| Claim | Value | Source | As of |
|---|---|---|---|
Connected-platform credential encryption Connected-platform API credentials are encrypted with a tenant-derived key from CREDENTIAL_VAULT_KEY before any DB persistence. Plaintext never touches disk. | AES-256-GCM | HubWho measured apps/web credential vault | 2026-06-22 |
Audit-log retention (default) Every money-flow action (mark-paid, refund, processor connect, credential change) lands in an immutable audit_log row with actor + diff. | Indefinite | HubWho measured packages/db schema | 2026-05-24 |
Client KPI sync cadence Reputation, Local SEO, Listings, and Social KPIs refresh nightly from a client's connected platforms (GoHighLevel, HubSpot, BirdEye, Yext). GoHighLevel and HubSpot also have an on-demand 'Sync now' on their settings page when you need fresh numbers immediately. | 24 hours | HubWho measured Connected-platform Inngest syncs | 2026-06-23 |
Per-client margin computation Wholesale-vs-retail margin is computed live each time you open the Margin report — from the agency's product catalog (wholesale cost) and package retail prices — so it always reflects current pricing rather than a stale nightly snapshot. | On-demand | HubWho measured Reports → Margin | 2026-06-23 |
Market context
| Claim | Value | Source | As of |
|---|---|---|---|
Seeded city landing pages HubWho is delivered as SaaS — every US metro is served. The seeded pages exist as starting points for major markets. | 61 metros | HubWho measured hubwho.com/agencies-in | 2026-05-24 |
B2B payment volume processed via ACH (US) ACH dominates US B2B receivables. Agencies who don't offer ACH leave 70%+ of net-30 retainer revenue on a card-fee surcharge. | ~71 % (industry estimate) | Third-party Nacha 2025 B2B payments report | 2026-05-24 |
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