Sourced facts about agency billing on Vendasta
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Pricing
| Claim | Value | Source | As of |
|---|---|---|---|
HubWho starting price Entry tier covering up to 25 end-clients with full Vendasta sync, Stripe Connect, ACH, and white-label customer portal. | 149 USD / month | Vendor docs hubwho.com/pricing | 2026-05-24 |
HubWho free trial length No credit card required to start. Tenants who connect Vendasta + a processor during the trial keep their setup at conversion. | 14 days | Vendor docs hubwho.com/pricing | 2026-05-24 |
HubWho take-rate on end-client payments Payments flow directly from the agency's end-client to the agency's own merchant account. Roffik (HubWho's platform owner) does not take a percentage. | 0 % (zero) | Vendor docs hubwho.com/pricing | 2026-05-24 |
Processor economics
| Claim | Value | Source | As of |
|---|---|---|---|
Stripe Connect standard card rate Standard online card pricing on Stripe in the US. International cards and Amex are higher. | 2.9% + $0.30 | Vendor docs stripe.com/pricing | 2026-05-24 |
Stripe ACH fee cap Stripe ACH is 0.8% capped at $5 per transaction. Cheapest US payment rail for recurring B2B retainers. | 5.00 USD per transaction | Vendor docs stripe.com/pricing | 2026-05-24 |
Direct-merchant typical underwritten card rate Underwritten Authorize.net or NMI merchant accounts typically come in 30–60 bps below Stripe Connect once a tenant exceeds ~$200K/year card volume. | 2.3 – 2.7 % (range) | Third-party Industry survey, US small-business merchant rates 2026 | 2026-05-24 |
eCheck.Net typical per-transaction fee Flat per-transaction fee for ACH via Authorize.net's eCheck.Net product. Dramatically cheaper than card on B2B recurring. | 0.25 – 0.75 USD per transaction | Vendor docs authorize.net/echeck.net pricing | 2026-05-24 |
Integration coverage
| Claim | Value | Source | As of |
|---|---|---|---|
Vendasta product categories HubWho syncs Reputation, Local SEO, Listings, and Social — plus the Marketplace catalog, business directory, and subscription state. | 4 categories | HubWho measured packages/vendasta source | 2026-05-24 |
Connected integrations on HubWho Vendasta, Stripe Connect, Authorize.net/NMI, Plaid, Resend, Twilio, Inngest, QuickBooks/Xero export, Cloudflare R2. | 9 services | HubWho measured hubwho.com/integrations | 2026-05-24 |
Product capability
| Claim | Value | Source | As of |
|---|---|---|---|
Vendasta credential encryption Service-account JSON keys are encrypted with a tenant-derived key from CREDENTIAL_VAULT_KEY before any DB persistence. Plaintext never touches disk. | AES-256-GCM | HubWho measured apps/web credential vault | 2026-05-24 |
Audit-log retention (default) Every money-flow action (mark-paid, refund, processor connect, credential change) lands in an immutable audit_log row with actor + diff. | Indefinite | HubWho measured packages/db schema | 2026-05-24 |
Vendasta KPI sync cadence Reputation, Local SEO, Listings, and Social KPIs refresh nightly via the kpi-sync Inngest function. Manual re-sync available from the client detail page. | 24 hours | HubWho measured packages/jobs Inngest crons | 2026-05-24 |
Per-client margin report refresh Wholesale-vs-retail margin diff is recomputed nightly from the Vendasta product catalog (wholesale) and the agency's package retail prices. | 24 hours | HubWho measured Reports → Vendasta Portfolio | 2026-05-24 |
Market context
| Claim | Value | Source | As of |
|---|---|---|---|
Seeded city landing pages HubWho is delivered as SaaS — every US metro is served. The seeded pages exist as starting points for major markets. | 61 metros | HubWho measured hubwho.com/agencies-in | 2026-05-24 |
B2B payment volume processed via ACH (US) ACH dominates US B2B receivables. Agencies who don't offer ACH leave 70%+ of net-30 retainer revenue on a card-fee surcharge. | ~71 % (industry estimate) | Third-party Nacha 2025 B2B payments report | 2026-05-24 |
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