Never overspend a client's ad budget again.
Set a monthly ad budget per client and HubWho tracks spend across every platform, paces it against the month, and flags anyone trending over — so an awkward over-budget conversation never sneaks up on you.
One number per client: are we on budget?
Give each client a monthly cap (overall or per platform). HubWho compares month-to-date spend to where you should be by today and shows under / on-pace / pacing-over / over at a glance.
- Per-client or per-platform monthly budgets
- Straight-line pacing — projected end-of-month spend
- Clear status: under, on pace, pacing over, over
- Riverside HVAC$3,140 / $3,000
- Acme Bakery$1,240 / $2,000
- Lake City Dental$640 / $2,500
Google, Meta, Bing, Yelp — together.
Pull each client's spend from the platforms they run on into a single monthly view. Connect a platform or enter spend manually — pacing and alerts work the same either way.
- Google Ads, Meta, Microsoft/Bing, Yelp (+ LinkedIn, TikTok)
- Per-platform and overall caps per client
- Connect for auto-sync, or enter month-to-date manually
Connected sources sync to your dashboard nightly
Find out before the client does.
Any client pacing over budget surfaces in your AI daily brief that morning — so you trim the campaign or call the client before the overspend lands, not after.
- Over-budget clients ranked into your daily brief
- Catch overspend mid-month, not at reconciliation
- Protect both the client's money and your margin
Good morning, Sam — here's Wednesday.
You've got 3 things that need you today.
- 1
Chase 3 overdue invoices
$3,140 past due — send reminders before it ages.
- 2
Fix 2 expiring cards
Two clients' cards expire soon — ask them to update.
- 3
Review SEO for 1 client
Rankings slipped vs last period — get ahead of the call.
How it works
Set budgets
Give each client a monthly ad budget — one overall cap, or a cap per platform.
Spend flows in
Connect a platform for auto-sync, or record month-to-date spend manually. HubWho paces it against the month.
You get warned early
Anyone trending over budget lands in your daily brief, so you act before the overspend — not after.
Questions
- Which ad platforms does it track?
- Google Ads, Meta (Facebook/Instagram), Microsoft/Bing Ads, and Yelp Ads, with LinkedIn and TikTok next. You can also record spend from any source manually.
- Do I have to connect each platform's API?
- No. Auto-sync connectors are rolling out, but you can enter each client's month-to-date spend manually today and get the exact same pacing and over-budget alerts.
- Does HubWho change my campaigns?
- No — ad-spend tracking is read-only. It watches spend and warns you; it never pauses or edits campaigns or moves money.
See it on your own agency.
HubWho launches Q4 2026. Join the waitlist for early access.