Built for the agencies billing recurring clients.
We started HubWho because every agency we talked to was running their billing operation in spreadsheets, Stripe dashboards, and QuickBooks — none of which talk to each other.
HubWho is a product of Roffik Software. Roffik builds software for service businesses — including SalesThumb (operations for tint, detail, and PPF shops) and AviationAlley (training-center management for FAA Part 142 schools).
Why we built it
Agencies are great at delivering marketing services at scale. But the business behind those services needs a layer of its own — recurring billing through your own merchant account, per-client gross margin on demand, dunning designed to fit how you work, and a customer portal under your own brand. Most agencies bolt that together from QuickBooks, Stripe, and spreadsheets; HubWho is the one platform built to replace that patchwork once you care about margin.
How we're different
- HubWho never takes a cut of your payment volume — agencies pay a flat HubWho subscription and end-client money flows directly to your merchant account.
- Bring your own merchant account: Stripe Connect for instant onboarding, or a direct merchant via Authorize.net for lower rates once underwritten.
- Per-client gross margin (your own entered wholesale cost vs. your retail price) is a first-class number on every dashboard and report.
- The customer portal is fully your brand — your logo, colors, and business name — with a custom-domain option rolling out.
Who's building this
HubWhois built and operated by Sean Kiffor and the Roffik team. We're a small, builder-led shop — every line of code, every API integration, and every customer conversation goes through someone who personally cares about the answer. If you want to talk to whoever is going to fix your bug, you'll talk to them directly.