Billing for agencies that grow brokerages, teams, and individual agents
Real estate agencies often serve a mix of brokerages (long-term, predictable) and individual agents (high-churn, smaller spend). The mix demands flexible dunning, multi-tier pricing, and a portal that handles both. HubWho was built with this kind of customer-mix in mind.
Typical real estate clients
Why HubWho fits real estate agencies
The pain points generic billing tools miss — and the specifics HubWho gets right.
Long-tail individual agents need light-touch follow-up
Solo agents miss payments more often. HubWho's configurable dunning policies let you set a gentler sequence for agents and a firmer one for brokerages — designed to run automatically as the feature ships.
Brokerage-tier ACH for $2K+ retainers
Brokerages want ACH for the same reason home-services contractors do — lower fees on big monthly charges. HubWho ACH via Plaid is one click.
White-label survives a brokerage acquisition
Brokerages get acquired. Their portal still works because it's branded as your agency, not as the brokerage. No re-onboarding when ownership changes.
The products you resell, in one catalog
Set up the products you resell with wholesale cost and retail price. Below are the products that show up most often for real estate agencies.
- Reputation management
- Local SEO
- Social marketing
- Listings management
- Website & hosting
Real estate FAQs
Can we bill individual agents under a parent brokerage?+
Yes — a brokerage can be a parent client with multiple agent sub-clients, or each agent can be standalone. The data model supports either shape.
How does HubWho handle agents who jump brokerages?+
Reassign the client record to the new brokerage parent in two clicks. Subscription, payment method, and history all carry over.
Do real-estate clients tend to ACH or card?+
Brokerages → ACH overwhelmingly. Individual agents → card (or ACH if the agency makes ACH the path of least resistance, which HubWho does).
Try HubWho with your real estate book
14-day free trial. Set up your catalog and clients, and run your next invoice through HubWho.