For agencies that serve every kind of small-business client — and need one tool that fits all of them
If your client list is dentists, gyms, accountants, plumbers, restaurants, real estate agents, and a few SaaS startups, you're a generalist. The pain point is the same as the verticals: per-client margin varies wildly, and billing needs vary by client type. HubWho gives you per-client policies in one tenant.
Typical generalists clients
Why HubWho fits generalists agencies
The pain points generic billing tools miss — and the specifics HubWho gets right.
Per-client billing + payment policies
A dentist needs different billing treatment than a yoga studio. HubWho lets you set policy per client, not just per tenant — with configurable dunning policies designed to run automatically as the feature ships.
Real margin across the mix
Some verticals are profitable, others aren't. The per-client margin report lets you fire unprofitable accounts before they consume your runway.
One tool across all verticals
No need to pick a vertical-specific billing tool. HubWho is vertical-agnostic — your tenant houses every kind of client your agency takes on.
The products you resell, in one catalog
Set up the products you resell with wholesale cost and retail price. Below are the products that show up most often for generalists agencies.
- Reputation management
- Local SEO
- Social marketing
- Listings management
- Review generation
Generalists FAQs
Is HubWho a fit if I only have 10 clients?+
Yes, especially if you're growing. The flat subscription means cost-per-client drops as you scale, and the per-client margin report becomes more valuable as your client mix diversifies.
Can I configure different dunning sequences for different verticals?+
Yes — dunning policies are configurable at the tenant level and per client, so restaurants can use a softer sequence and delinquent dental practices a firmer one. Automated dunning send is on the roadmap; the policy config is in place today.
Do we have to commit to one merchant account?+
No. You can run Stripe Connect AND a direct merchant (Authorize.net) at the same time, and route specific clients to whichever processor makes sense.
Try HubWho with your generalists book
14-day free trial. Set up your catalog and clients, and run your next invoice through HubWho.