HubWho
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Getting started

Get your agency set up on HubWho

HubWho is a standalone billing and ops platform — here's how to set up your catalog, import your clients, and connect the platforms they run on.

HubWho is a standalone billing and ops platform — it runs entirely on its own. You set up your products and clients in HubWho, connect your own merchant account, and bill from HubWho. The setup takes about an afternoon.

Step 1 — Set up your product catalog

In HubWho, go to Settings → Catalog → New Product.

Add each product you sell with its wholesale cost and your retail price. HubWho uses the difference to show per-client gross margin.

The CSV importer is the fast on-ramp to bring your catalog and client list across in bulk, so you don't have to rebuild by hand.

Step 2 — Import your clients

Export your client list and recurring subscriptions from a spreadsheet or whatever tool you bill in today, then import the CSV under Clients → Import. Map the columns once and HubWho bulk-creates your clients and subscriptions.

The importer is source-agnostic — any CSV works, so you're not tied to a single export format.

Step 3 — Connect the platforms your clients run on

Connect the marketing platforms your clients run on — GoHighLevel, HubSpot, BirdEye, Yext — under Settings → Integrations. Each credential is encrypted immediately (AES-256-GCM) and the plaintext is never written to disk.

HubWho pulls per-client KPIs (reviews, listings, leads, engagement) from those connected platforms into your dashboards and the customer portal.

What runs in HubWho

Invoicing, ACH and card collection, dunning, the white-label portal, and per-client margin all run in HubWho on your own merchant account.

Everything runs entirely inside HubWho with no live dependency on any third-party billing platform.