Read the per-client margin dashboard
How HubWho computes wholesale-vs-retail margin and what to act on.
Per-client gross margin is the headline metric in HubWho. It's the difference between what each end-client pays you (retail) and the wholesale cost you set for the products you deliver. Computed live each time you open the Margin report.
Where to find it
The Reports page (Reports in the sidebar) ranks your clients by gross margin, highest first, so the thinnest-margin clients surface at the bottom.
Each client's detail page shows that client's lifetime margin plus a 6-month revenue, cost, and margin trend.
What to act on
Bottom 5% by margin: candidates for a re-price conversation or a controlled offboarding.
Top 5% by margin: candidates for upsell — they have room to add more products before margin drops below your target.
Sudden drops month-over-month: usually indicate a wholesale price change. Investigate the affected product's wholesale cost in your catalog.