Read the per-client margin dashboard
How HubWho computes wholesale-vs-retail margin and what to act on.
Per-client gross margin is the headline metric in HubWho. It's the difference between what each end-client pays you (retail) and what Vendasta charges you (wholesale) for the same provisioned products. Refreshed nightly.
Where to find it
Reports → Vendasta Portfolio shows margin for every linked client, sorted by margin descending by default.
Each client's detail page has a Margin tab showing the 12-month trend per product.
What to act on
Bottom 5% by margin: candidates for a re-price conversation or a controlled offboarding.
Top 5% by margin: candidates for upsell — they have room to add more Vendasta products before margin drops below your target.
Sudden drops month-over-month: usually indicate Vendasta wholesale price changes. Investigate the affected product in Vendasta Partner Center.